X

About Us

WE ARE CUTS

"We Are Cuts" is the latest incarnation of the iconic "Cuts" salons. With a history at the sharp end of London street style since 1981 when James 'Cuts' LeBon opened his first shop in Kensington market. The salon was then moved to Kensington Church Street where it was first known as "These Are Cuts" and then "Cuts Company". In 1984 the first Soho operation was opened on Frith Street and then in 1990 "Cuts Soho" was opened a few doors down where it remained until 2009. Now "We Are Cuts" is situated at 33 Dean Street.

Dean Street

  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
 

A Brief History

CUTS was founded in 1980 by James Lebon, as a laid-back antidote to the conventional salons of that time. Offering classic street cuts, it influenced many of the iconic looks of the early 1980s, with staff styling the classic Eighties Levi’s ads and Ray Petri’s Buffalo shoots.

Having operated in four different venues on two London streets for 30 years, CUTS has remained at the forefront of London street style fthroughout its existence.

One of its lasting legacies to the hair industry was a new and innovative business model introduced in the 1980s. Individual chairs in the shop were made available to be rented by freelance hair stylists, who kept the profit they made. This now-familiar concept, revolutionary at the time, immediately ensured a flow of new ideas, and it was soon copied across the UK. It created one of the crucial pre-conditions for the rise of the new celebrity hairdresser in the 1990s.

However it is not just the stylists that have made CUTS a London legend. Its hugely diverse crowd of customers generate a famously convivial atmosphere and an openness typical of Soho. “With its customer base of artists, creatives and media people,” wrote the cultural critic Ekow Eshun in the Noughties, “CUTS buzzes in a way that is more like a club than a hairstylist. It is unquestionably a staple of Soho.”

That clientele and atmosphere helped CUTS to become a hang-out and clearing house for information and people in the creative industries. All customers, however famous, (there have been ridiculous amount of home-grown and international stars cross the threshold of this shop) receive the same egalitarian service, which fosters a mood of warmth and friendliness. As the musician and entrepreneur James Lavelle says: “If you wanted to know what was happening, that’s where you went.” CUTS stylists themselves have gone on to become high profile musicians, jewelry designers, models and film makers, and featured in media titles from Vogue to the Oprah Winfrey Show.

CUTS has also been invited to work with several art institutions, including the London’s Photographers Gallery and Tate Modern. Most recently it was part of the 2016 Return of the Rude Boy exhibition at London’s Somerset House, running a pop-up salon at the venue for two months in collaboration with ex-staff member Johnnie Sapong.

THE CLAY marks another new chapter in the CUTS story – a chapter that will be continued with at least one other new product line in the months ahead. As such, it will help CUTS to build on its remarkable longevity – a longevity that’s a testament to the continuing laid-back creativity this unique business has maintained in a notoriously fickle and transient industry.

The Clay

Get Set - Stay Loose

video_logo_820

You Look Good

Cuts Wax

THE CLAY is a matt finish, mid hold texturiser suitable for dressing all short and mid length styles.

It can be applied to wet or dry hair, easy to apply and easy to wash out.

Go Rough or Go Smooth  -   You Choose

810_3591 adjusted_1000pxThe first run of this product is packaged in a limited edition carton which opens up to reveal an artworkby Robert Rubbish titled RED LIGHT 1 from his SPIRITUS SOHO  series.

£12:95 per tin (+£3:90 pp)


DELIVERY INFORMATION - view full delivery information

Press

Hair care trendsetters currently around town.
Observer - Cutting Edge

Art

We have had a relationship with the art world since the 80's when 'Cuts Gallery' was situated above our Kensington Church street salon. We exhibited works by painters, photographers and sculptors throughout our time there.

More recently we were invited to take part cutting hair in Mario Ybarra Jr.’s installation Sweeney Tate at Tate Modern’s group show ‘The World As A Stage.’

In the spring of 2008 we collaborated with The Photographers Gallery on a project called Running Late. This involved giving hundreds of disposable cameras to our clients who went out and took pictures of Soho as they saw it. The result was an amazingly eclectic portrait of the area and its inhabitants.

We were also asked for our shop to be used as one of the locations for the ‘Soho Theatre’ production Soho Streets. A play where the actors roamed Soho, followed by their audience, and performed short pieces depicting life in the area through the decades. WE ARE CUTS was used for a scene depicting an illegal rave in the late 80’s.

We now use the shop at Royalty Mews to host exhibitions from a variety of artist. The shows have been met with great enthusiasm and increasing acclaim, marking YOU LOOK GOOD as one of the hottest galleries in town right now.

Most recent exhibitions...

Vanya Balogh

vanya-balogh-exhibition-inviteCUTS / drug / CORNER / attention / SILENCE / sex / DIRECTION / building / TRAVEL / haha / OBRIST / tear / LONDON / situationist / MESSI / rephlex / THOUGHT / line / WARHOL / drag / NEW YORK / eye / OUTER / heart / NOISE / curation / SUDOKU / train / BRIGHTON / loop / DEAR / garbage / LOVE / sound / RONALDO / architecture / DEEP / black / WHITE / sense / BARCELONA / soho / BUM / space / BOETTI / hair / LICK / astral / INNER / building / GREY / dense / KUSAMA / finger / ZAGREB / skyline / NIGHT / toast / PRODUCTION / the book / SLACK / conversations / NONLINEAR / archive / SLEEP / ultra / GOLD / serial / INFILTRATION / penetration / 23 / object / NONSENSE / circle / MOSCOW / subtle / ECONOMY / Read More »

Conrad Johnson

Conrad Johnson flyer 3:20
Conrad Johnson


Conrad Johnson is a self-taught artist who studied visual merchandising at St. Martins School of Art and is from London. His paintings have stemmed from his days as a graffiti bomber with London graffiti crew World Domination. His work welds together the limited palette of the Renaissance period with everyday sightings, sub-cultures and dream like states. Read More »

See all past art events

  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!

Pop Up Shop at Best of Britannia Brands

 

In partnership with Johnnie Sapong we joined some of the leading British brands at BOB.

  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!
  • Hello!

Where we are...

Map

Contactus

Phone: 0207 287 3337
Address: 33a Dean Street, Soho, London W1