RETURN OF THE RUDEBOY

Selfridges embraced the Return of the Rudeboy at their new barber shop in collaboration with Johnnie Sapong X We Are Cuts.

Whilst Somerset House presented the Return of the Rudeboy exhibition, curated by prolific photogrpaher and filmaker Dean Chalklet and fashion-industry favourite creative director Harris Elliott, Selfridges decided to embrace the sartorial sub culture in store  as part of their #BeautyProject.

Whilst the exhibition documents the style, attitude and swagger of sharp-dressing Rudie’s on the streets of Soreditch or Saville-Row, Selfridges have teamed up with Johnnie Sapong, an international hairstylist and long time collaborator with world famous We Are Cuts hair salon, to provide bespoke cuts in their purpose created stylised installation space.

Adopting an aesthetic driven by West Indian and African barbers the cuts are available, for both men and women, take inspiration from Rudeboys, Rudegirls and Rudies across the decades – the style leaders who dictated such long-lasting trends.

So whether you were looking for a short back and sides or a beard trim, customers headed to Selfridges Barber Shop, located on the first floor, within the men’s shoe department.